Customers these days are so connected to their mobile phones, traditional stores need to embrace the technology and infrastructure that has made online shopping so successful. Interactive digital signage is one of the fastest and cost-effective ways to deliver a unified experience that combines both physical and digital aspects. Today’s Interactive Digital Signage deploys technology that encourages customers to use them for a wide variety of purposes, including sharing on social media.
Browsing Interactive digital signage is ideal for presenting product information. Customers can search or browse on your custom signage in the same way as they do on the Web or via an app. The interactive digital signage can also recommend them items based on current promotions and, where appropriate, the customer’s individual purchasing and search history. A full range of content can be displayed on your digital signage including images and video.
In Mall or instore Map: Interactive Digital Signage can direct customers straight to the specific items they want using an interactive map. It offers much more detail than a standard map, and can also include inventory information, warning customers if an item is currently out of stock.
Purchasing: Interactive Digital signage can become a part of the payment process. Instead of waiting in line at a checkout, customers can pay at a sign using their mobile device via the custom signage.
Games: One of the most important parts of Interactive digital signage is being able to create Engaging Games that will entertain customers. If all they want is to complete a purchase, they can buy what they want online faster and cheaper: if they’re making the effort to come to your store, they probably want shopping to be a leisure activity.